Blog Post Optimization & Amplification Guidelines
Thank you for your interest in writing for Health Coach Match! We appreciate your offer to contribute exclusive content that hasn’t been published anywhere else. This guide is intended to provide you with some helpful tips to make your post more search engine friendly, so that you can amplify your voice to reach a broader audience.
Better Understanding the Topic
Think of the primary topic(s) that someone would use to describe your post. Search Google for that topic and review the suggestions it provides, as well as some of the webpages looking for themes in structure and content.
Optimizing & Promoting Your Post
Now that you’ve settled on a topic(s) and have a good idea of the types of content search engines would return for your focus, here are a few tips as well as some additional elements we’ll need to amplify your post.
- Grab the user’s attention with an interesting headline that also relates to your primary topic.
- Utilize your previously identified topic keywords naturally throughout your post.
- Have an effective structure. Readers typically look for an introduction to the topic, followed by main points and a conclusion. If the blog post seems like a lot of text, consider using an image, subheadings, paragraphs, or bullets to break down your points and improve readability.
- If linking to another post or site, utilize a description of that content or its name within your link. (For example, if linking to HCM’s homepage use the link ‘Health Coach Match’ instead of something non-descriptive like ‘here’.)
- If you’re inviting the reader to take an action, contemplate a question, or read more content, wrap up your post with an encouraging and clear call to action
Meta Data & URL Name
- Title – Aim for 55 to 65 characters in length. Utilize your primary topic keyword(s)
- Description – Aim for 160 to 230 characters. Encourages users to click through to read the post with an invitation or a question that utilizes your selected keywords or similar terms.
- Keywords – The primary topic(s) you selected as representative of your post.
- URL – If you have a preferred URL name, let us know! We recommend separating words with a dash and incorporating your keywords.
- If you have recommended images for your blog post, let us know! We recommend using a file name that describes the image and providing a small description of it. *Note, to avoid copyright concerns, we may need to select a different image than what’s been suggested.
After Your Post Goes Live
- Once your post goes live, we encourage you to let your network know by sharing it through your social media or linking to it from your own website. Additionally, because posts allow comments, we recommend watching for user responses and engaging with your readers.